Miami Arts Marketing Project Labs Continue at Arsht Center through April

Thursday, March 23, 2017

The Miami Arts Marketing Project (MAMP) is a collaborative high impact series that provides an entry into the latest trends in arts marketing, innovation and exploration of new partnerships and audiences. This cross industry gathering of the creative economy continues into Spring.

Last month, marketing and social media individuals from arts organization gathered at the Arsht to partake in sessions, where they received tips on e-mail marketing, Facebook and Google.


By rotating around three different tables, they were able to meet one-on-one with experts in each area. Featured table facilitators included folks such as Jonathan Sotsky of The Knight Foundation, Chris Sopher of The New Tropic, Fernando Olalla of the Arsht Center, Jessica Hodder of The New World Symphony, Linnea Rae Edorsson of What!, a marketing and campaign strategy company, and Amanda Abella, a millennial business coach and online marketing expert.


Participants at MAMP Lab on February 28 at the Adrienne Arsht Center for the Performing Arts

They discussed and gave tips on creating a welcome mat on a website and utilizing the right WordPress Plug-In to create it; finding the right e-mail marketing program like Infusion Net, which does list clean up every three months; and the various tools available on Facebook. Those include learning about Human Center Design to get to know your audience, using the People Tag to gather audience information, and Facebook Pixel to track how people are engaging with your website. Also, how to create content that is shareable as a way of creating ambassadors to share your work.


At the next MAMP Lab session “Digital Assets Accelerator” on March 28, local experts from various industries will lead one-on-one sessions on what works with regards to a digital strategy. They’ll provide tools for participants to create effective strategies to elevate their operations as well as their impact.


The final Miami Arts Marketing Project Series event is Meet the Media on April 25, where local media leaders and influencers teach how to leverage content to attract media and lead interactive pitch-sessions. The event is moderated by Suzette Espinosa of the Arsht Center leading a panel of media experts from The New Tropic, Indulge Magazine, Brustman Carrino PR, Blogger Union, Miami New Times and The Miami Herald.


Find information on these two final presentations in the series at


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Yes, We Have a Magic Conference and It Lives Up To Its Name

Wednesday, July 06, 2016

Magicians, mind readers, comedians and magician/comedians gathered at the Miami Airport Convention Center last week to wow attendees of the Fourth Annual Greater Miami Festivals & Events Association Conference & Exhibition.    Read More . . .

Arts & Business Council’s Workshops Prepare Arts Groups for Success

Monday, June 06, 2016

Presenting a re-vamped workshop series in 2016, the Arts & Business Council of Miami hosted monthly inter-connected sessions from January to May. The Council’s Miami Arts Marketing Project Steering Committee was tasked with conceptualizing the topics and bringing together moderators and panelists to make the workshops happen.

Workshop topics were:

  • January: Transformation – Digital Marketing Landscape, Strategies Session and a Creative Mixer
  • February: Purpose – Designing Time, Organizational Tools & Reimaging Your Audience
  • March: Relationships – Adaptive Leadership, Rockstar Storytelling, Curating Innovative Content
  • April: Action – Leveraging Mindfulness, Measuring & Selling Your Impact and Art of the Pitch
  • May: Inspire – Sparking a Movement, Influence the Influencers and Media Sharing Session

Each workshop was strategically organized to lead participants from informational talks led by the panelists on that workshop’s specific topic to breakout sessions where they formed into groups for one on one discussions and brainstorming with a speaker and finally, presenting their ideas to the moderator.

The idea presentations, along with all the other info gathered, allowed everyone in attendance a take away from each individual workshop.

That means, each person went back to their respective organizations with tools on how to navigate digital marketing, learn to reinvigorate their audiences, and freshen up and innovate their storytelling to create unique and innovative content.

The fourth workshop, where they perfected the art of pitching their group’s story and learning to be impactful, was the ideal lead-in for the final workshop in the series.

In May members of the media, from online, blogging and radio platforms, as well as arts supporters from the corporate community, participated as panelists and gave participants the ultimate take away to culminate the previous four sessions.

Noelle Galperin of Galperin Associates led the panel discussion with Rick and Margarita Tonkinson, owners of Tonkinson Financial and major arts supporters.

The Tonkinsons shared their insights into best practices for asking for support.

Noelle Galperin of Galperin Associates with Rick and Margarita Tonkinson of Tonkinson Financial. Photo by

“Think back to when you attended school and then think of your generation’s sons and daughters. Instead of talking to the heads of certain foundations, talk to the younger generation, they know what mom and dad are doing,” said Rick Tonkinson.

He used as examples Armando Codina, whose daughter Ali supports various causes, as well as The Batchelor Family, who support nearly 250 charities and Bacardi. “Most important is to personalize your elevator pitch and tell them why you’re doing this. Personalizing it will do you a world of good,” he said.

Moderator Suzette Espinosa, vice president of communications at the Adrienne Arsht Center for the Performing Arts, then served as moderator to the media panel. Engaging the trio in a lively discussion, Espinosa asked them to share their favorite social media outlets and speak specifically about how best to approach each of them with pitches and content.

Panelists included Annie Vazquez, blogger with; Alicia Zuckerman, editorial director of WLRN, and Fred Gonzalez, editor at

Here’s what each had to say:

With regards to social media, Vazquez, because of her online presence and being a blogger, puts her info up across all social media channels, while Zuckerman and Gonzalez both said mainly Facebook and Twitter.

When asked what they are currently working on at WLRN, Zuckerman said they are looking closely at sea level rise from many different angles and how it affects the arts, particularly during Art Basel. is currently re-branding their Website to accommodate their readers and giving them social currency to share with others. They are focusing on how to tell the story in terms of technology, and also know that readers have reacted positively to humorous stories, particularly ones that resonate with locals.

“Our stories about how hot it is in Miami and the Seven Places Miamians Don’t Know About are two examples of that,” said Gonzalez.

When it came to tips about pitching, Zuckerman shared the following:

“As editors, we want to know what the story tells us about this part of the country. We want to give our audience something that broadens their experience in this part of the country. Know WLRN’s voice when pitching them and if you do, you’re ahead of the game,” said Zuckerman.

While Gonzalez added, “the noise in my inbox is real so if you can help us by having something unique, an angle, solving the problem that is a tremendous advantage. You can also create the content. For example, we recently ran a video of the Alvin Ailey dance troupe that showed them doing a particular move or teaching something. This is a new and welcomed approach as opposed to writing a long story.”

L-R: Moderator Suzette Espinosa of the Adrienne Arsht Center for the Performing Arts, Fred Gonzalez of, Alicia Zuckerman of WLRN and Annie Vazquez of Photo by

MAMP participants then engaged with each individual panelist. Panelists moved from table to table after a short period of time to ensure they engaged with each one. Participants were encouraged to use this time to present their pitch and receive feedback based on the panel discussion. This invaluable take away allowed everyone attending to gain knowledge on what is interesting to the media about their particular organization.

Following the entire series, the Arts & Business Council fulfilled their mission and sent arts group marketers, administrators, and publicists off armed with the tools to maximize their visibility across a variety of platforms.



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ARTiculators: Taima Hervas, Program Director, BritWeek Miami

Friday, November 21, 2014

 Taima Hervas, Program Director, BritWeek Miami    Read More . . .

ARTiculators: Alexander Sjögren, CTO, Yellow Pepper

Monday, September 15, 2014

Alexander Sjögren, Chief Technology Officer, Yellow Pepper    Read More . . .

ARTiculators: Matt Haggman, Miami Program Director, The John S. and James L. Knight Foundation

Monday, August 11, 2014

ARTiculators Blog     Read More . . .

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