Miami Arts Marketing Project is a high impact series curated for the arts and creative ecosystem that provides the discovery of the latest trends in marketing, innovation and exploration of innovative partnerships and new audiences. It’s a collaborative experience unlike any other.

Engage and be inspired by local and national experts. You'll walk away with practical tips on creating a culture of innovation, injecting storytelling into your communications, empowering your outreach and increasing engagement.

AM IGNITE TALK OR KEYNOTE - Mica Scanlin, Another Limited Rebellion
ACTIVATING YOUR AUDIENCE WITH CREATIVITY

Your organization creates cultural experiences that make meaningful connections between people. Creative practice changes lives and builds resilient, powerful organizations. Learn tips from a changemaker in how to engage your audiences and members and grow your creative muscle.

AM ACCELERATOR SESSION
POWER UP YOUR BRAND

Take a deep dive into understanding your brand to know how it influences your audience, funders and patrons. Does your brand reflect your organization’s identity across all touchpoints: website, social media, collateral, invitations and email messaging? This interactive session will take your brand on a speed date to analyze what’s working and what can improve to create a bond with your audience and patrons.

PM IGNITE TALK OR KEYNOTE - Pamela Smart, Google
REACH CUSTOMERS ONLINE WITH GOOGLE

Google is one of your essential digital marketing tools. Learn how customers find your organization online and tips to promote effectively with SEO and smart campaigns with Google Ads.

PM ACCELERATOR SESSION
ROAD MAP TO DIGITAL MARKETING

Click. Click. Done. In our digital world, people are connected like never before. Knowing your brand and knowing what tools and resources you have to tell your story is the key to success in today’s experience economy. From your website to your social media platforms to email marketing and video this session will explore the spectrum of tactics and tools and provide solutions to delivering smarter, more personalized messaging. The session concludes with an impactful interactive.

LAB 1: - TURNING YOUR ASSETS INTO CORPORATE SPONSORSHIP
February 25, 2020, 9am - 12PM Adrienne Arsht Center

Can you artfully sell your organization’s assets to corporate funders or effectively tell the story about your impact? A moderator led panel discussion of corporate leaders will be followed by a hands-on interactive. Reveal your group’s unique assets to deliver your story with passion and flair. A fast-paced showcase will highlight some of the day’s memorable pitches.

SESSION LEADER: - Cristina Blanco, United Way

LAB 2: - MEDIA MARKETPLACE: HOW DO THE ARTS GET COVERED?
March 31, 2020

Getting visibility in the media is constantly evolving. Local media leaders offer the inside scoop on how to get your arts group in the media spotlight. Explore how to think creatively and expansively about messaging to get your story told. Receive tips from the experts on learning to build relationships with local reporters, create strategies for press placement, fine-tune your message and pitch arts stories to non-traditional media. All participants receive the MAMP Media List for the Arts.

SESSION LEADER: - Melinda Sherwood, Kreps de Maria

LAB 3: - ROUNDTABLE ROUNDUP
April 28, 2020

Interact with peers, colleagues, and creative leaders to as we take a deep dive into key marketing tactics and strategies covered in our MAMP 2020 Envision Series. Explore best practices for Email Marketing, growing your lists with Data Mining and Segmentation, effective use of Google Grants and Adwords and more. This session is an innovative, interactive morning that is all about solutions – by you, for you – with input from our collective Brain Trust.

SESSION LEADER: - Brendan Glynn, Friends of WLRN

NEW for 2020: - MAMP BREAKFAST CLUB

New for 2020 and exclusive to MAMP Masters Partners, this topic-focused breakfast event is for marketing directors from some of Miami’s most influential arts marketers, organizations, and institutions. An invite-only event, these small format sessions are designed to build community among the executive level arts marketers and offer intimate roundtable conversations at a higher level of engagement. Contact Ana@artsbizmiami.org for more information on how to participate.

SESSION LEADER: - Michelle Reese, HistoryMiami Museum

Early Bird Conference Rate $125

Rate goes up to $175 on 1/5/20 - register today!



Register for the Full Series and Save!

Conference, 3 LABS, and 1 on 1 consultation with an expert for just $400.
REGISTRATION IS OPEN NOW THROUGH 1/22/20

WHAT YOUR PEERS ARE SAYING

"What a fabulous conference: networking, reconnecting, learning from great experts. I got more from 1 day at MAMP than national programs I've attended." - MAMP 2019 Participant

"Attending the Miami Arts Marketing Project (MAMP) is one of the most valuable things you can do in the coming year. We so strongly believe in the benefits of MAMP that the Department provides scholarships for your participation. I encourage you to take advantage of this great opportunity."

- Michael Spring, Senior Advisor to Miami-Dade County Mayor Carlos Gimenez and Director of the Miami-Dade County Department of Cultural Affairs

2020 MIAMI ARTS MARKETING STEERING COMMITTEE

Ali Bibeau, Cristina Blanco, Andres Cuellar, Brendan Glynn, Dan Grech, Giovanni Insignares, Wolf Pinther, Joseph Quiñones, Michelle Reese, Melinda Sherwood, Aubrey Swanson

BRAIN TRUST

Aileen Alon, Janet Altman, Belissa Alvarez, Gilda Batlle, Christine Bucan, Adrienne Chadwick, DeAnne Connolly Graham, John Copeland, Cynthia Demos, Robbie di Pietro, Suzette Espinosa, Pamela Fuertes, Lilia Garcia, Andrew Goldberg, Annette Gonzalez-Malkin, Yvette Harris, Carol Henderson, Sonia Hendler, Kim Hills, Krista Kellogg, Ed King, Maru Lanau, Maria Llorca, Nicole Martinez, Paola Mendez, Anton Merbaum, George Neary, Ann Nuñez, Lisa Palley, Jenni Person, Charlotte Tomic

2018/19 ARTS & BUSINESS COUNCIL BOARD OF DIRECTORS

Stephen Belth, Board Chair; Kyle Leverett, Treasurer; Elizabeth Coppolecchia, Secretary; Sebastien Laboureau, Chair Emeritus; Raul A. Garcia, Past Chair; Morgan Ben-Davide, Maria Budet, John Copeland, Pamela Fuertes-Berti, Noelle A. Galperin, Jose L. Gonzalez, Lourdes Hilliard, Amy Sherit, Nicole Smith, Ralph Vasallo

ARTS & BUSINESS COUNCIL EXECUTIVE STAFF

Laura Bruney, President & CEO; Jean Blackwell Font, Director of Programs & Events; Ana Padron, Engagement Manager