Miami Arts Marketing Project is a high impact series curated for the arts and creative ecosystem that provides the discovery of the latest trends in marketing, innovation and exploration of innovative partnerships and new audiences. It’s a collaborative experience unlike any other.

LAB 1: - TURNING YOUR ASSETS INTO CORPORATE SPONSORSHIP
February 25, 2020, 9AM - 12PM Adrienne Arsht Center

Sponsorships are about passion and customization. Can you artfully sell your group in the competitive sponsor marketplace? Learn how to showcase your group’s unique assets and deliver your impact with passion and flair. This LAB will focus on the assets your group can offer to business and how you can craft a compelling, personalized, innovative proposal with a moderator led panel discussion with corporate leaders followed by a hands-on interactive to design your pitch. A fast paced showcase will highlight some of the day's memorable pitches.

SESSION LEADER: - Cristina Blanco, United Way

SPEAKERS: - Janet Altman, Kaufman Rossin; Erbi Blanco-True, Iberia Bank; Bill Fuller, Barlington Group; Sebastien Laboureau, The Sagamore; Carol Henderson, Brightline and Alan Espino, Beat Culture Brewery

LAB 2: - MEDIA MARKETPLACE: HOW DO THE ARTS GET COVERED?
March 31, 2020

Getting visibility in the media is constantly evolving. Local media leaders offer the inside scoop on how to get your arts group in the media spotlight. Explore how to think creatively and expansively about messaging to get your story told. Receive tips from the experts on learning to build relationships with local reporters, create strategies for press placement, fine-tune your message and pitch arts stories to non-traditional media. All participants receive the MAMP Media List for the Arts.

SESSION LEADER: - Melinda Sherwood, Kreps de Maria

SPEAKERS: - Melina de rose Artburst; Russell motley, MIA Media Group; Marivette Navarette,Mujerista; Zach schlein,New Times; Pola bunster, Prism Creative Group

LAB 3: - LEVERAGING VIRTUAL ARTS: Turning Isolating into Creative Connecting
April 28, 2020 9:30AM - 11:00AM

Virtual arts experiences are keeping the arts alive during COVID-19. Join us to discover opportunities to engage and inspire your audience or members with standout digital experiences during social distancing. We will take a deep dive into how to reach new arts enthusiasts, grow your outreach, and increase visibility with memorable speakers, enhanced Q&A, and group discussion. In a sign of the times, MAMP is changing shape but not substance as a webinar. Participate from your home or office.

SESSION LEADER: - Brendan Glynn, WLRN

PANELISTS: - Hannah Baumgarten, Dance Now! Miami; Kathryn Mikesell, Fountainhead; Joseph Quiñones, Frost Science Museum; Michele Reese, HistoryMiami Museum; Jean Vilpin, Jr., Miami Music Project; Georgiana Young, Adrienne Arsht Center

With a special presentation from John Copeland, Director of Cultural Tourism, Greater Miami Convention & Visitors Bureau

LAB 4: - FUNDRAISING DURING COVID-19: Reaching Donors, Members, Sponsors
May 26, 2020 9:30AM - 11:00AM

Arts funding has never been more unpredictable. In a constantly changing environment it's time to evaluate fundraising strategies to adapt to new scenarios and challenges. Take a deep dive with our panel of innovators and experts to get the inside track on what is working now. Join our interactive curated discussion to discover opportunities to engage and inspire your donors, sponsors, and members. MAMP has changed shape but not substance. Participate from the comfort of your home and office.

SESSION LEADER: - John Copeland, Greater Miami Convention & Visitors Bureau

THOUGHT LEADERS: - Carlton Ford, Interlochen Center for the Arts; Natalia Crujeiras, Miami-Dade College Cultural Affairs; Dennis Scholl, Oolite Arts; Suzanna Valdez Wolfe, Arsht Center Foundation; Veronica Villegas, Kreps deMaria PR

With a special presentation from John Copeland, Director of Cultural Tourism, Greater Miami Convention & Visitors Bureau

NEW FOR OUR MAMP COMMUNITY: - MAMP SESSIONS

Arts & Business Council hosts small group sessions on Zoom, featuring a business expert with vital information to support the arts & non-profit industry in Miami-Dade County. Limited to just 10 attendees, these 30 minute conversations will feature a presentation on relevant best practices and Q&A sessions with our experts.

NEW for 2020: - MAMP BREAKFAST CLUB

New for 2020 and exclusive to MAMP Masters Partners, this topic-focused breakfast event is for marketing directors from some of Miami’s most influential arts marketers, organizations, and institutions. An invite-only event, these small format sessions are designed to build community among the executive level arts marketers and offer intimate roundtable conversations at a higher level of engagement. Contact Ana@artsbizmiami.org for more information on how to participate.

SESSION LEADER: - Michelle Reese, HistoryMiami Museum

Take a deep dive into topics relevant to amplifying your organization with our MAMP Labs. Each program includes an innovative interactive.



Register for the Full Series and Save!

LAB series: $200 for 3 labs Lab: $75 each