Miami Arts Marketing Project is a high impact series curated for the arts and creative ecosystem that provides the discovery of the latest trends in marketing, innovation and exploration of innovative partnerships and new audiences. It’s a collaborative experience unlike any other.

Engage and be inspired by local and national experts. You'll walk away with practical tips on creating a culture of innovation, injecting storytelling into your communications, empowering your outreach and increasing engagement.

AM IGNITE TALK OR KEYNOTE - Mica Scanlin, Another Limited Rebellion
ACTIVATING YOUR AUDIENCE WITH CREATIVITY

Your organization creates cultural experiences that make meaningful connections between people. Creative practice changes lives and builds resilient, powerful organizations. Learn tips from a changemaker in how to engage your audiences and members and grow your creative muscle.

AM ACCELERATOR SESSION
POWER UP YOUR BRAND

Take a deep dive into understanding your brand to know how it influences your audience, funders and patrons. Does your brand reflect your organization’s identity across all touchpoints: website, social media, collateral, invitations and email messaging? This interactive session will take your brand on a speed date to analyze what’s working and what can improve to create a bond with your audience and patrons.

PM IGNITE TALK OR KEYNOTE - Pamela Smart, Google
REACH CUSTOMERS ONLINE WITH GOOGLE

Google is one of your essential digital marketing tools. Learn how customers find your organization online and tips to promote effectively with SEO and smart campaigns with Google Ads.

PM ACCELERATOR SESSION
ROAD MAP TO DIGITAL MARKETING

Click. Click. Done. In our digital world, people are connected like never before. Knowing your brand and knowing what tools and resources you have to tell your story is the key to success in today’s experience economy. From your website to your social media platforms to email marketing and video this session will explore the spectrum of tactics and tools and provide solutions to delivering smarter, more personalized messaging. The session concludes with an impactful interactive.

LAB 1: - TURNING YOUR ASSETS INTO CORPORATE SPONSORSHIP
February 25, 2020, 9am - 12PM Adrienne Arsht Center

Sponsorships are about passion and customization. Can you artfully sell your group in the competitive sponsor marketplace? Learn how to showcase your group’s unique assets and deliver your impact with passion and flair. This LAB will focus on the assets your group can offer to business and how you can craft a compelling, personalized, innovative proposal with a moderator led panel discussion with corporate leaders followed by a hands-on interactive to design your pitch. A fast paced showcase will highlight some of the day's memorable pitches.

SESSION LEADER: - Cristina Blanco, United Way

SPEAKERS: - Janet Altman, Kaufman Rossin; Erbi Blanco-True, Iberia Bank; Bill Fuller, Barlington Group; Sebastien Laboureau, The Sagamore

LAB 2: - MEDIA MARKETPLACE: HOW DO THE ARTS GET COVERED?
March 31, 2020

Getting visibility in the media is constantly evolving. Local media leaders offer the inside scoop on how to get your arts group in the media spotlight. Explore how to think creatively and expansively about messaging to get your story told. Receive tips from the experts on learning to build relationships with local reporters, create strategies for press placement, fine-tune your message and pitch arts stories to non-traditional media. All participants receive the MAMP Media List for the Arts.

SESSION LEADER: - Melinda Sherwood, Kreps de Maria

LAB 3: - ROUNDTABLE ROUNDUP
April 28, 2020

Interact with peers, colleagues, and creative leaders to as we take a deep dive into key marketing tactics and strategies covered in our MAMP 2020 Envision Series. Explore best practices for Email Marketing, growing your lists with Data Mining and Segmentation, effective use of Google Grants and Adwords and more. This session is an innovative, interactive morning that is all about solutions – by you, for you – with input from our collective Brain Trust.

SESSION LEADER: - Brendan Glynn, Friends of WLRN

NEW for 2020: - MAMP BREAKFAST CLUB

New for 2020 and exclusive to MAMP Masters Partners, this topic-focused breakfast event is for marketing directors from some of Miami’s most influential arts marketers, organizations, and institutions. An invite-only event, these small format sessions are designed to build community among the executive level arts marketers and offer intimate roundtable conversations at a higher level of engagement. Contact Ana@artsbizmiami.org for more information on how to participate.

SESSION LEADER: - Michelle Reese, HistoryMiami Museum